Celebrity Agent

Why Fast Communication Means Big Commissions (And What You Can Do About It) 

The speed at which you respond to a new lead will dictate your closing rate. If you want more commissions, respond quickly. For responses made in the first minute, there is a 391% increase in sales eventually closed. (Sopro, citing … Read More

What are Role Based Email Addresses and Why You Shouldn’t Use One for Outbound Emails

Building Brand Equity For Realtors

Building Brand Equity For Realtors

What is a Realtor’s brand? It’s the number of relationships x the depth of those relationships. The quantity & the quality. The number of people who know, like & trust a Realtor has a direct correlation to the value of their brand… and … Read More

2 Productivity Hacks That Top Realtors Use

2 Productivity Hacks That Top Realtors Use

It’s sometimes the life of a Realtor… 7 days a week & jam-packed schedules. We’ve worked with some of the best agents across the country (like the #1 team in California Suneet Agarwal) & got a unique view inside their operations. Here are … Read More

RealtorsAvoidThese3Mistakes

Realtors: Avoid These 3 Mistakes

In 2022, we’re on track to see one of the HOTTEST real estate markets ever. With that comes challenges and wins. Ups & downs. But not all Realtors are created equal. And in a market like this, it’s especially important … Read More

3 Tips For Growing Your Market Share

3 Tips For Growing Your Market Share

It’s the game within the game… growing your market share. A bigger slice of the pie equates to more business. Ya know, “it’s a numbers game!” So, HOW are the best agents doing that? What strategies are working in 2022 in order … Read More

3 Ways To Work Your Database For Maximum ROI

3 Ways To Work Your Database For Maximum ROI

In 2022, housing inventory is at an all time low. There are currently MORE realtors than homes for sale. It’s not easy to generate new business. So, it’s that much more important for real estate pros to be making the … Read More

Make a million by marketing to the buyers who bought your old listings

Make a Million by Marketing to the Buyers Who Bought Your Old Listings

Here is a tip for listing agents to dramatically boost commissions over 5 to 10 years. If you are a West Coast agent, you can make a million dollars in commissions this way, easily.   Market to the buyers who … Read More

The Meaning of Mass Intimacy

The Meaning of Mass Intimacy

Mass intimacy is a phrase I borrowed from the top marketers in the Bay Area, where I live. They are famous for many campaigns, including the Got Milk? campaign.  They point out that in modern times, we are bombarded with … Read More

What to Say to Owners who Reply to Your Buyer Concierge Campaign

What to Say to Owners who Reply to Your Buyer Concierge Campaign

Across all of our accounts, we see a response rate to Buyer Concierge campaigns of approximately 2%. Our best campaigns see a response rate as high as 10%. There are three categories of homeowner replies, each of which is discussed … Read More