What is a Realtor’s brand? It’s the number of relationships x the depth of those relationships. The quantity & the quality. The number of people who know, like & trust a Realtor has a direct correlation to the value of their brand… and … Read More
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2 Productivity Hacks That Top Realtors Use
It’s sometimes the life of a Realtor… 7 days a week & jam-packed schedules. We’ve worked with some of the best agents across the country (like the #1 team in California Suneet Agarwal) & got a unique view inside their operations. Here are … Read More
Realtors: Avoid These 3 Mistakes
In 2022, we’re on track to see one of the HOTTEST real estate markets ever. With that comes challenges and wins. Ups & downs. But not all Realtors are created equal. And in a market like this, it’s especially important … Read More
3 Tips For Growing Your Market Share
It’s the game within the game… growing your market share. A bigger slice of the pie equates to more business. Ya know, “it’s a numbers game!” So, HOW are the best agents doing that? What strategies are working in 2022 in order … Read More
3 Ways To Work Your Database For Maximum ROI
In 2022, housing inventory is at an all time low. There are currently MORE realtors than homes for sale. It’s not easy to generate new business. So, it’s that much more important for real estate pros to be making the … Read More
Make a Million by Marketing to the Buyers Who Bought Your Old Listings
Here is a tip for listing agents to dramatically boost commissions over 5 to 10 years. If you are a West Coast agent, you can make a million dollars in commissions this way, easily. Market to the buyers who … Read More
The Meaning of Mass Intimacy
Mass intimacy is a phrase I borrowed from the top marketers in the Bay Area, where I live. They are famous for many campaigns, including the Got Milk? campaign. They point out that in modern times, we are bombarded with … Read More
What to Say to Owners who Reply to Your Buyer Concierge Campaign
Across all of our accounts, we see a response rate to Buyer Concierge campaigns of approximately 2%. Our best campaigns see a response rate as high as 10%. There are three categories of homeowner replies, each of which is discussed … Read More
The Many Ways We’ve Seen Buyer Concierge Create a Commission
Buyer Concierge Defined Buyer Concierge is software that works with your buyer to create a list of off-market homes that meet the needs of your buyer. You could think of it as a Zillow search by your buyer but instead … Read More
The Story of the First Celebrity Agent Closing
A new employee at Celebrity Agent asked about success stories. Here’s the first. It occurred a couple years ago before we had formed as a company and were just using the software locally in Coronado. The story goes something like … Read More